In support of Breast Cancer Awareness Month, Primark has confirmed a partnership with Cheryl, Kimberley, Nadine and Nicola from Girls Aloud to create a capsule range of nightwear in honour of their bandmate Sarah Harding, who sadly died from breast cancer in September 2021.
The exclusive collection – styled by the renowned Harry Lambert – will feature a nightshirt and pyjamas designed alongside Cheryl, Kimberley, Nadine and Nicola.
It was Sarah’s wish to fund vital research into breast cancer, therefore Primark will be supporting Cancer Research UK and The Christie Charitable Fund through the sales of the capsule range in the UK.
50% of the sale price of the products will be given in equal portions to these charities with a minimum commitment of £500,000. In Ireland, 50% of the sales from the products will go to the Irish Cancer Society to help fund cancer awareness, services and research.
The money raised through this partnership will help fund a research project by Dr Sasha Howell, Sarah’s doctor at The Christie – the specialist cancer centre in Manchester where she was treated. This research will explore how women like Sarah, who don’t fall into the at-risk category, can be better identified, and have their cancer detected earlier when treatment is more likely to be successful.
Dr Sacha Howell commented: “Sarah spoke to me many times about breast cancer research and was keen for more to be done to find out why some young women are diagnosed when they have no other family members affected by the disease. We want to find out why young women in their 30s like Sarah might develop breast cancer so we can more accurately identify people with a higher risk and improve their chances of survival.”
The partnership is part of Primark’s wider Breast Cancer Awareness campaign in which Primark is proudly giving a total of £750,000 to support the work of selected cancer charities across Europe, the UK and the US.
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