This ad will be closed automatically in X seconds.

Primark rolls out new UK in-store recycling initiative

Customers are being invited to donate their ‘pre-loved’ clothes, textiles, footwear and bags from any brand.

Primark has rolled out a new recycling initiative across its UK store estate.

The ‘Re-loved’ scheme invites customers to donate their pre-loved clothes, textiles, footwear and bags from any brand. They will then be “reused, recycled or repurpised” via in-store recycling boxes to ensure that nothing goes to landfill, reported Fashion United.

The collection boxes will be placed in Primark’s 190 UK stores.

The scheme is aiming to make recycling more convenient for shoppers, following calls by Waste and Resources Action Programme for people to help protect charity shops from an influx of donations as lockdown eases.

In-store schemes such as Primark’s are often an underused route for recycling clothing, says WRAP.

All profits from the scheme will go to UNICEF, which is Primark’s global charity partner.

Primark has partnered with Yellow Octopus on the initiative. The recycling specialist diverts around one million garments from landfill every month and aims for as many donations as possible to be worn again, with the remainder being repurposed into new products such as insulation, toy stuffing and mattress fillers.

“We know people don’t always find it easy to recycle their clothes, textiles and shoes,” said Katharine Stewart, ethical trade and environmental sustainability director at Primark. “And we know people have had big clear-outs during lockdown. Now is the perfect time to be launching our in-store recycling programme, making it convenient for customers to give a second life to items from their wardrobe that they no longer need.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
EmojiMarca500x500
 
The move will help to bring the brand to more consumers in the Andean territories, with Marca.Me looking to unlock new opportunities to diversify across multiple product categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.