Billed as a ‘homeware collaboration of dreams’, Primark has partnered with Pinterest on a new trend-inspired spring home collection.
The new collection – launching in Primark stores and available to purchase via Pinterest using Click & Collect – is inspired by Pinterest UK search data and features products from spring floral crockery, to soft pink frill bedding.
The three hottest trends that have informed the collections are – Cosy Cottage, Minamaluxe and Dainty Décor.
To style the new Pinterest-inspired collection before they buy it, people can head to Pinterest and use Collages – an interactive tool to pull together their vision, using cutouts of products from the Primark range. It’s then possible to bag the collection in a new way, as the Collages link directly to Click & Collect, which is now available in over 130 Primark stores across Great Britain. Shoppers can also purchase the range in stores throughout March.
For those that need a little help finding inspiration for their dream space, they can head to Primark stores for a free Pinterest Collage masterclass throughout March.
“Pinterest is where so many of us go for home inspiration, but sometimes turning those saved Pins into reality isn’t always easy, especially on a budget,” commented Sinead McDonagh, head of design at Primark. “That’s why at Primark Home, we’re committed to making trend-led interiors affordable and effortless. Whether you prefer a minimalist vibe or playful patterns, here’s how to bring the latest trends into your space without breaking the bank.”
Heather Clark, head of retail at Pinterest UK, continued: “Inspiration has a new home. Spoiler, it can be yours. We’re so excited to have inspired Primark’s new range with the trends on our platform – Cosy Cottage, Minamaluxe, and Dainty Decor. We’ve seen searches rise for pastel palettes, an understated luxury aesthetic and darling furnishings and with new ways to shop Primark’s trend-certified home range, it’s now even easier to bring this inspiration to life. We can’t wait to see these trends in your home this spring.”
Primark and Pinterest have also launched an integrated marketing campaign, taking over more than 70 Primark windows at stores including Manchester, London, Newcastle and Edinburgh, to bring to life the collaboration. Primark’s Home range will be showcased in the format of a Pinterest Collage, specially designed for the windows. Primark will also feature on Pinterest’s platform with Spotlight, Shopping Ads and Home Feed takeovers.
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