Primark has teamed with Warner Bros. Discovery Global Consumer Products on an exclusive new collection inspired by Beetlejuice Beetlejuice.
The 12-piece collection is designed in collaboration with four-time Academy Award winning costume designer Colleen Atwood, renowned for her work on some of Hollywood’s most memorable costumes, including those in the original Beetlejuice film.
It aims to capture the essence of this autumn’s eagerly awaited sequel through a range of distinctive womenswear pieces, celebrating the return of the iconic character with a fashion-forward twist.
With standout black and white striped suits, co-ords and lace-adorned dresses inspired by the film’s iconic costumes, the range is pitched as perfect for those embracing the gothic aesthetic this season.
The collection includes graphic t-shirts, hoodies and accessories that bring a bold Beetlejuice flair to everyday outfits. Tiny terrors can also join in the fun with nostalgia-fuelled jumpers and knitwear. Beauty lovers can channel their inner Lydia Deetz with Primark’s goth-glam beauty tools, including make-up brushes, a scalp massager and hair accessories designed to recreate her voluminous locks.
Plus if you’re looking to transform your bedroom into a haunted haven, there’s a selection of dark-coloured duvets, monochrome cushions and spooky-themed home accessories.
Speaking on the launch, Colleen Atwood said: “It has been so exciting to see how Primark has brought my Beetlejuice designs to life, in a whole new dimension. It is always great fun for me when I see ideas I’ve had find another life on the high street.”
Sarah Jackson, director of licensing at Primark, added: “This collaboration marks another exciting milestone in our licensing journey, and we couldn’t be more thrilled to partner with Warner Bros. Discovery and renowned costume designer Colleen Atwood on this exclusive collection. At Primark, we work hard to bring our customers exciting and affordable collections and we can’t wait to see how they embrace the spooky season with these one-of-a-kind pieces.”
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