Primark has officially launched Click + Collect on kidswear and nursery launches in 32 stores in and around London.
The service – live in time for the back to school season – allows customers to shop online from an extensive range of kids’ products across clothing and nursery, before collecting in their nominated store on their chosen day.
Customers can shop around 1,500 items across baby, kids and nursery products and toys, with hundreds of products exclusive to Click + Collect. This includes kids’ essentials such as multipacks of bestselling products, as well as new items from Primark’s brand partners and larger nursery décor and toys.
The stores offering the service range from Hackney to Hammersmith and Staines to Westfield Stratford and vary from multi-storey flagships on either end of Oxford Street, destination stores in Bluewater, Lakeside and Westfield White City, and smaller high street locations like Tooting and Woolwich.
As well as the exclusive ranges, customers of the smaller stores in the trial will benefit from access to products normally only found in larger flagship stores.
“It’s a really exciting moment for us as we take our Click + Collect trial to the next level and bring it to 32 of our stores in and around London,” commented Kari Rodgers, UK retail director at Primark. “This means the service is now available in around a third of our UK stores, giving even more customers the added choice and convenience Click + Collect offers and complementing experience within our stores.
“The feedback we’ve had from customers in the stores already in the trial has been really encouraging so we’re looking forward to learning more as we expand the trial further.”
The Click + Collect service goes live as Primark confirms plans to lower the prices on hundreds of its essential autumn/winter kidswear products. The move will mean new lower prices on everyday kids’ essentials such as tees, sweatshirts, hoodies and pyjamas, landing in Primark stores globally from the end of July in a bid to help family finances go further during the cost-of-living crisis.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
