Game on for retailer as it reveals new collection of apparel and accessories.
Primark has underlined its gaming credentials, revealing a new Minecraft-inspired collection for children.
The retailer has launched a comprehensive range of apparel and accessories for fans to create the building blocks of their wardrobe.
The range includes a selection of t-shirts, plus joggers, caps, hoody, a sequin t-shirt, socks and a pyjama set.
In addition, fans can also stock their inventories with a Minecraft dinner set, throw, backpack and a waterbottle.
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