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Prima partners with Ambassador Cruise Line for bespoke Crafting at Sea experience

Prima is collaborating with Ambassador Cruise Line to curate a one-of-a-kind crafting cruise experience.

The Crafting at Sea voyage will set sail aboard Ambassador’s first lady of the sea, Ambience, in April 2025, offering an opportunity for guests to combine travel and creativity.

Prima’s editor in chief, Jo Checkley, and craft editor, Imogen Cooper, will join the week-long journey with a team of expert crafters, taking in the stops of Honfleur, St Mary’s Isle of Scilly and Cobh for Cork.

The full programme of activities will feature workshops, Q&As, drop-in sessions, interviews and more.

“We are so excited to introduce Prima’s Crafting at Sea programme, created in partnership with Ambassador Cruise Line,” commented Jo. “We’re kicking off with our Easter 2025 voyage to Honfleur, Isles of Scilly and Cork, featuring a full timetable of craft workshops, Q&As, inspiring talks and so much more, brought to guests by our hand-picked team of crafting experts who will be on-board all week. Guests can try everything from crochet and knitting to embroidery and macramé – it’s guaranteed to be a holiday to remember for any craft lover.”

Gordon Nardini, chief marketing officer at Ambassador Cruise Line, continued: “We’ve seen tremendous interest in crafting activities on-board since our very first sailing in 2022, and partnering with such a well-loved brand as Prima feels like the perfect match. This collaboration will offer our guests a truly unique experience that complements our theatre@sea programme. Not only will guests be able to learn new crafting skills and techniques, but they’ll also get to explore incredible destinations while enjoying Ambassador’s signature ‘warmest welcome at sea’.

“With amazing entertainment, outstanding cuisine and the exceptional service that Ambassador is proud to offer to all its guests, the Crafting at Sea voyage promises to be a one-of-a-kind adventure for craft enthusiasts and cruisers alike; all for the best value.”

The Prima Crafting at Sea voyage will set sail on 17 April 2025.

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