Founder and chief executive teases arrival of ‘PLT Home’ on social media.
The PrettyLittleThing fashion brand is to make the move into own-brand homeware.
Founder and chief executive, Umar Kamani, took to Instagram to make the announcement over the weekend, reported Retail Gazette.
He posted a number of logo options along with the caption ‘PLT Home coming soon’.
This will be the fast fashion brand’s first foray into homeware. While there is no set launch date as yet, it recently admitted it had “ambitious” plans for the future which include expanding its Manchester headquarters.
PrettyLittleThing is one of seven brands owned and operated by Boohoo. The others are Boohoo itself, Nasty Gal, MissPap, Karen Millen, Oasis and Warehouse.
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