PrettyLittleThing takes a bite out of Krispy Kreme collaboration

PrettyLittleThing is looking to ‘glam up snack time’ with a new collaboration with Krispy Kreme.

The partnership has seen the creation of three new doughnuts, complete with pink icing, sprinkles and PrettyLittleThing’s signature unicorn, available until 19 May.

Pretty Little Unicorn is available in Krispy Kreme shops, Tesco, Sainsbury’s, Morrisons and Asda, plus service stations and third-party delivery partners.

The doughnuts – which also include Pretty Little Doughnut and Pretty Little Sprinkle – can also be ordered through krispykreme.co.uk for nationwide delivery.

“Our magical news is out… in partnership collaboration with Pretty Little Thing, we are excited to bring the PrettyLittleUnicorn doughnut to all our cabinets and in addition a fabulous exclusive PrettyLittleDozen to our nationwide delivery menu,” commented Ed Jones, head of marketing at Krispy Kreme. “It has been amazing to connect these two joyful brands together and spark even more moments to share and enjoy Krispy Kreme.”

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