“Preschool apparel is a booming market”

Fashion UK’s Ashley Hammond on why the health of the preschool apparel space could not be better.

The licensed preschool apparel sector is certainly a buoyant one – with properties including Peppa Pig, Thomas, PAW Patrol and Winnie the Pooh leading way.

And, with the likes of Hey Duggee, PJ Masks, Nella the Princess Knight and Super Wings among others beginning to make their mark, it’s more crowded than ever.

Sister title Progressive Preschool chatted to some of the key licensees in the space to find out how 2017 was and how 2018 is shaping up.

Today: Ashley Hammond, head of sales, Fashion UK

“Fashion UK is in a state of rapid expansion in this area; 2017 has been an exceptionally good year for us. We have seen strong sales coming from our preschool licence portfolio and are actively looking to keep it up.

2018 has begun with continued strong growth across our evergreen preschool properties, such as Disney. Our top performing licences currently consist of the classics – Mr Men, Warner Bros and Disney. However, there are always new and exciting brands popping up in this sector that may bring new and exciting opportunities.

The health of the preschool apparel sector could not be better. It is a booming market that can perform exceptionally well if you have the right licence or product.  It could be improved even further by expanding what is on offer at the moment, so we are keeping an eye out for something that can diversify the market and offer the consumer more choice.

By the end of 2018, we would like to strengthen our preschool licensed portfolio even further in the UK and to have made our first robust steps into Europe with preschool apparel.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.