The Premier League and Fanatics Collectibles have confirmed a landmark multi-year trading card partnership.
The deal will see Fanatics Collectibles become the exclusive provider of Premier League trading cards, trading card games and stickers from June 2025.
Fans of the Premier League – which is the world’s most watched football league – will be able to collect trading cards and stickers from all 20 Premier League clubs, offering them the chance to connect with their favourite stars and clubs in the League.
“We are delighted to welcome Fanatics as the official sticker and trading card licensee of the Premier League from season 2025/26,” commented Will Brass, chief commercial officer at the Premier League. “They bring an outstanding track record and strong commitment to innovation, helping fans all over the world express their passion for the sports they love. Through this partnership, we will be able to create a truly memorable collectible experience for all.”
David Leiner, Fanatics Collectibles’ president of trading cards, continued: “We are incredibly excited to partner with the Premier League in this historic deal that we believe will put fans and collectors closer to the teams and players that they love. At Fanatics Collectibles, we know and love the game, and look forward to building an element of unique storytelling through the lens of collecting.”
Fanatics Collectibles – the trading card and collectibles division of the global digital sports platform Fanatics – currently has the league and sport licensing rights to the Bundesliga (since 2008), UEFA Club Competitions (since 2015), Major League Soccer (since 2012), Major League Baseball, UFC and Formula 1.
Beyond that, its cornerstone brand Topps has a long history in the sport: it was a partner with the Premier League from 1994-2019. The Fanatics Commerce business also holds e-commerce and licensed apparel partnerships with The FA and a number of Premier League clubs.
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