New deal will see plush products launched globally from July 2019.
Posh Paws International has been confirmed as the global plush partner for Mind Candy’s Moshi Twilight.
The app was developed in partnership with wellbeing and mindfulness app Calm, and over three million children across the globe has listened to the sleeptime audio stories in the past 12 months.
The Posh Paws collection will focus on the four ‘Sleepies’ from the world of Moshi Twilight, each of which will be available in two size variations. Plush characters include Yawnsy the Sleepwalking Otter, Nodkins the Bedtime Bunny, Professor Feathersnooze the Owl of Nod and Sleepy Paws the Snoozy Koala.
“Hundreds of thousands of children are now falling asleep to Moshi Twilight audio stories every night and what better way to accompany the bedtime routine than with a super soft, high quality plush toy from Posh Paws,” commented Laura Bull, marketing manager at Posh Paws. “This is the perfect fit for Posh Paws International and we are looking forward to bringing it to market.”
Holly Lackey, head of licensing at Mind Candy, added: “We recently carried out a poll of Moshi Twilight app users and a colossal 87% said they would love to add a Moshi Twilight plush to their Moshi Twilight experience.
“This is just one reason why working with Posh Paws is great move for the brand. Working with the correct partners is incredibly important for the integrity of Moshi Twilight; 97% of parents who use our app would recommend it and we strive to echo this approval rating across all of our licensed product categories.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
