New high-end sportswear collection launches with ‘driven by urban dynamics’ concept.
Porsche Design and PUMA have launched their first high-end sportswear collection.
The two brands have teamed up for the range of active wear and leisure sportswear, as well as sports-influenced statement looks, with the principle of being ‘ready to react’.
The range was showcased at a special event in the Kühlhaus Berlin event space, with the concept of ‘driven by urban dynamics’.
The companies say that the collaboration sets new ‘functional and trend-setting benchmarks’, using features and materials such as Dual Thermo-R technology – which responds to skin temperature – and breathable evoKNIT material, which is used to create functional knitted zones.
Technical details, cut outs and dynamic patterns also enhance the visual identity of the collection, which is available at all Porsche Design stores and online at puma.com.
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