Coolabi teams with app’s creator, Jessami, for new partnership with preschool brand.
Coolabi has struck a new partnership with Jessami to feature its preschool brand Poppy Cat on the newly developed Do You Promise app.
In a deal brokered by Bee Licensing, Poppy Cat will join the new app which combines technology, rewards and characters to help parents to positively influence a child’s development and behaviour, while making the process an engaging, enjoyable and rewarding experience for the child.
Characters are used to deliver video messages to the child, including asking them to ‘lock in’ their promise and saying ‘well done’ once it is fulfilled.
Poppy Cat will launch on the app from October 17.
Valerie Fry, director of licensing at Coolabi, said: “We are so excited to be working with Jessami and Bee Licensing to showcase Poppy Cat on this brilliant, educational and innovative platform.
“We can’t wait to see and hear how parents and their children get on with Poppy Cat’s new promises.”
Trudi Bishop, director of Bee Licensing, added: “The ingenious concept behind Do You Promise brings together friendly, likeable characters, like Poppy Cat, with an app that encourages positive development in an entertaining and engaging way.”
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