New initiative in flagship Oxford Street store has potential for licensing business.
Fashion retailer Topshop has teamed up with Appear Here – a specialist in short-term retail space – to give small and large brands the chance to showcase ideas in its flagship Oxford Street store.
A number of pop-up concessions will launch in the outlet as part of Appear Here In Residence, a collection of exclusive spaces in the world’s best department stores and boutiques.
It aims to give small brands the opportunity to be in some of the world’s most desirable retail stores.
Spaces to rent will include market stalls, concessions, brand experience areas and event spaces.
Spotify has used Appear Here to launch its first ever physical retail experience in Topshop.
“Retail is about more than the products you’re selling – the experience is everything,” said Ross Bailey, ceo and founder of Appear Here. “It’s great to see big global brands like Topshop and Topman share our ethos and passion through delivering a memorable shopping experience for all.”
In the past 12 months, almost 2,000 brands have launched stores using Appear Here in London.
