Ralph Lauren launches exclusive initiative involving key music artists.
Bravado has teamed up with Ralph Lauren for the introduction of special Rock N’ Roll Polo Bear designs, as part of the fashion label’s new ‘World of Menswear’ corner in Selfridges.
The partnership sees five of bears being introduced as part of a celebration of legendary British rock music at the luxury department store, Polo Rocks.
The designs have been inspired by iconic British artists – The Rolling Stones, Queen, David Bowie, Sex Pistols and The Who.
The initiative marks the first time that Polo Ralph Lauren has collaborated on the iconic Polo Bear.
The collection is exclusively available at Selfridges and is part of Polo Ralph Lauren’s innovative Create Your Own service.
In addition, Selfridges’ ‘Concept Corner’ will also feature a rock n roll recording experience: the Abbey Road Studios SongShack. The pop-up recording studio will give customers the rare opportunity to follow in the footsteps of big stars and record a track, assisted by the Abbey Road team.
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