Halantex – a home textiles specialist based in Poland – has secured a deal to create a range inspired by hit episodic horror video game, Poppy Playtime.
The deal will see characters and designs from the game – which is developed by US indie, Mob Entertainment – appear on a range of products including bedding, cushions, curtains, towels and blankets among others.
Halantex will be working closely with the Poppy Playtime team to ensure that the designs are true to the game and capture the spirit of the characters and the world they inhabit.
“We are thrilled to be working with Poppy Playtime on this licensing agreement,” commented Malik, a spokesperson for Halantex. “The game has captured the imaginations of people all over the world, and we are excited to be able to bring that into people’s homes with our range of home textiles and accessories.”
The home textiles range will launch in stores across Europe later this year.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
