Pokémon teams with major US artist for new collab

Daniel Arsham x Pokémon Project to feature sculptures of iconic Pokémon.

The Pokémon Company has unveiled a new project with American artist, Daniel Arsham, which will feature a range of sculptures using his concept of ‘fictional archeology’.

On the surface, Daniel’s Pokémon sculptures may look weathered, but closer examination of the excavated future of Pokémon exposes a crystallised brilliance.

Additional details on the collaboration will be revealed later this spring.

“The fictional archaeology is really an idea of taking all of the objects from our present day and imagining as if we were an archeologist in the future and looking at these objects from our everyday life or our everyday experience,” commented Daniel. “I think there’s something kind of prolific and impactful about trying to step outside of our own time frame.

“It gives us a perspective of our own experiences and lives. Through these works, I hope to be able to shift people’s understanding about time in general.”

Tsunekazu Ishihara, ceo of The Pokémon Company, added: “Pokémon evolved as a brand by embracing new technologies and collaborating with partners from new fields ranging from data communication systems and geolocation-related technologies to partners in fashion and art.

“I’m delighted to welcome Daniel Arsham as our collaboration partner. Through his work, my wish is for people around the world to ‘dig deep’ into their imaginations and think about what Pokémon would look like in a thousand years.”

You can check out a video about the Daniel Arsham x Pokémon Project below.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.