Toys, Trading Card Game, publishing, apparel, home décor and more planned.
The Pokémon Company International has unveiled a range of merchandise inspired by the eagerly anticipated Pokémon Detective Pikachu movie.
The film – which hits cinemas from May 8 – is being backed with toys, Trading Card Game collections, apparel, publishing, home décor and more.
All items in the line are inspired by the movie, which begins when ace detective Harry Goodman goes missing amid mysterious circumstances, prompting his son Tim to investigate what happened. Aiding in the investigation is Harry’s former Pokémon partner, Detective Pikachu – voiced by Ryan Reynolds.
Key lines include The Pokémon Trading Card Game – which has shopped 23.6 billion cards to date and will introduce new booster packs for the launch of the movie. The four-card boosters will feature newly designed packaging – based on the look and feel of Ryme City from the film – with 26 new cards in total. Products will begin launching across Europe from March 29.
In addition, Wicked Cool Toys is the master toy partner for the Pokémon brand, with its range of movie items available through its distributor, Character Options which were showcased at Toy Fair last week.
The Pokémon Company International has also developed licensed apparel and home décor through a number of partners, while there is also a publishing programme.
Products will include a premium ‘making of’ coffee table-style book from The Pokémon Company International’s in-house imprint – Pikachu Press – offering a behind the scenes look at the film production.
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