Raft of new licensees to launch stationery, school bags and lunchware.
The Pokémon Company International has signed a raft of new deals within the back to school category.
In the UK, Pokémon has signed Blueprint Collections for a range of stationery, Zak UK for lunchware and Trade Mark Collections for school bags. The first product ranges are due to launch at retail in 2017/18.
The brand has also signed Alpa SAS for a range of school bags and stationery for France, Belgium, Luxembourg and the Nordics. In addition, Stor has been signed for lunchware in Spain, Portugal, Italy, France, Belgium, the Netherlands, Luxembourg, Germany, Austria, Switzerland and the Nordics.
In Spain and Portugal, Pokémon continues its partnership with CyP for bags and stationery, while it has also renewed its agreement with Vadobag for stationery and bags in Germany, Austria, Switzerland and the Benelux.
Mathieu Galante, senior manager of European licensing for The Pokémon Company International, said: “These latest signings mean we now have best-in-class licensees in place in key territories in Europe across the core back-to-school categories, which will ensure Pokémon has a substantial presence in playgrounds across the region.”
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