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Pokémon adds brace of UK partnerships

Major deals secured with Sony Pictures Television Networks and Sky UK.

The Pokémon Company International has signed two major new UK partnerships with Sony Pictures Television Networks and Sky UK.

Both new partners have acquired multiple seasons and movies from Pokémon’s programming portfolio based on the video game franchise, significantly increasing the reach and availability of Pokémon animation in the UK.

Sony Pictures Television Networks has acquired content from Pokémon the Series: Black & White for Pop and Pop Max, as well as via the Pop Fun app.

Meanwhile, Sky subscribers can access content from Pokémon the Series: Diamond and Pearl on demand, on various Sky platforms and via the Sky Kids app in a staggered roll out across the year.

Emily Arons, senior vp international business at The Pokémon Company International, said: “These latest deals are testament to Pokémon’s broad appeal and provide UK fans with even more ways to watch animation across the long lineage of Pokémon content.”

The latest deals are in addition to the longstanding partnership with CITV, which recently launched Pokémon the Series: Sun & Moon-Ultra Adventures.

Pokémon animation is broadcast in more than 160 countries in more than 30 languages. The series follows Ash, Pikachu and friends and spans more than 1,000 episodes across 21 seasons.

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