This ad will be closed automatically in X seconds.

Poetic Brands secures major apparel deal with Authentic Brands Group

Poetic Brands has secured a new pan-European licence from global brand development, marketing and entertainment platform Authentic Brands Group to design, manufacture and distribute apparel celebrating 20th century icons Muhammad Ali, Elvis Presley and Marilyn Monroe.

All three planned ranges will include sweatshirts, long and short-sleeve t-shirts, hoodies, sweatpants, leggings, jackets, jumpers and dresses, targeting a wide range of ages, from tween to young adult.

The collection will be available at retailers across Europe starting in A/W 2024.

“The opportunity to bring three of the 20th century’s greatest and most enduring cultural icons to this extensive range of leisure apparel in partnership with a leader in global brand development doesn’t come often,” commented Elliott Matthews, md at Poetic Brands. “We’re absolutely thrilled to be working on these ranges with an acknowledged leader in its field.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.