Poetic Brands has expanded its babywear and accessories portfolio, welcoming Peanuts in the brand’s 75th anniversary year.
The licensee is now planning a wide range of baby’s daywear, nightwear, underwear, accessories, swimwear, maternity bags and accessories inspired by Snoopy and the Peanuts gang, featuring colours, situations and logos familiar from the rich history of the comic strip (which ran for 50 years).
Ranges will be available at multiple retailers across the UK for spring/summer 2026.
“Peanuts is a rich source of humorous and colourful characters and imagery that are perfect for bright, appealing baby apparel,” commented Elliott Matthews, md at Poetic Brands. “As one of the most popular and influential comic strips in history approaches its 75th anniversary we’re thrilled to be taking part on the celebrations with a range that little ones will love – almost as much as their parents.”
Tara Botwick, senior director, international territory management, EMEA at Peanuts Worldwide, added: “As Peanuts celebrates its 75th anniversary, we aim to highlight its longevity as well as its enduring popularity and appeal across both kids and adults alike. Poetic Brands is an ideal partner to accomplish this with their high-quality, ethically sourced branded apparel for multiple age groups and whose appeal extends to just about everyone.”
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