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Poetic Brands launches Xbox tee at Urban Outfitters

The Xbox entertainment property has collaborated with Poetic Brands to launch an exclusive retro-inspired adult’s t-shirt at fashion retailer Urban Outfitters.

The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk.

Available exclusively at Urban Outfitters online and in-store across the UK and Europe, the t-shirt pays homage to gaming history, featuring the original Xbox logo from the brands inaugural console, launched in 2001.

The original Xbox revolutionised the modern gaming console. Over 20 years later, Xbox continues to delight gamers with a new generation of games and entertainment on the Xbox Series X and Xbox Series S.

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