New clothing line is based around beer brands including Hobgoblin.
Apparel specialist Poetic Brands has secured a deal with Wychwood brewery to develop a clothing range based around its beer brands, including the famous Hobgoblin.
The brewery is known for the artwork which adorns its bottles and pump clips, much of which is inspired by the myths and legends surrounding the Wychwood Forest that once dominated the area near the brewery’s Oxfordshire base.
Hobgoblin is one of the best selling bottled beers in the UK, while other Wychwood brands include Goliath, Black Wych and Imperial Red.
The deal will see Poetic Brands using classic Wychwood imagery to create an adult clothing range.
“If there’s such a thing as a cult beer, Hobgoblin is it,” said Elliott Matthews of Poetic Brands. “It’s a drink that’s transcended the beer market to become a cultural phenomenon in its own right, and this gives us huge brand awareness to tap into with this new apparel range.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
