Company will launch outdoor and creative play products under Gosh Designs brand.
PMS International has secured a deal for Magic Light Pictures brand, The Gruffalo, with new products due to roll out in 2017.
The company will launch a new collection of outdoor and creative play lines in spring/summer 2017 under the Gosh Designs brand.
The deal was brokered by The Licensing Company.
Ruth Leonard, head of brand and licensing at PMS International, commented: “Adventure and play are at the heart of The Gruffalo brand and we look forward to showcasing our new collection including play items, travel accessories and explorer kits, which reflect such positive values over the coming weeks.”
Daryl Shute, brand director at Magic Light Pictures, added: “We are really excited to be adding to The Gruffalo collection with playful, outdoor activities and creative toys.
“PMS is the perfect partner for us to be extending our lines out to this market with a range of new products totally aligned with our brand values of exploration, independent learning and creativity.”
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