Plush deals secured for Hamsta brand

Posh Paws and Whitehouse Leisure signed by brand’s UK agent, Allsorts Licensing.

The UK licensing drive for Happy Ink’s Hamsta World brand is continuing to build, with UK agent Allsorts Licensing securing the plush category.

Posh Paws has come on board for retail plush, while Whitehouse Leisure will supply amusement plush across EMEA.

Lauren Shipman, group brand and marketing director at Posh Paws, commented: “We’re delighted to be the exclusive plush partner for Hamsta World for both retail and amusement across EMEA. We immediately fell in love with the brands humour and instantly saw its hugely collectable appeal.

“We are thrilled to be working with the creators of the fun and incredibly social Hamsta World property. We cannot wait to start creating plush that represents all of the quirky and distinctive characters from this YouTube brand. With their universal appeal, these plucky and ravenous creatures we’re sure they’re going to be in high demand.”

Hamsta owner and creator, Saskia Keiser, added: “Spreading joy is what Hamsta is about. We see plush as a key and essential ingredient in achieving this goal with our fans and viewers.

“Since the very start of our cooperation with Posh Paws, we have been amazed with their views, products and the natural fit with our ideas.”

Blue Sky Designs and Bioworld International are also already on board in the UK.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.