California lifestyle brand, Hang Ten is back on the European licensing scene, having appointed Plus Licens as its European licensing agent.
Having become synonymous with the surfing lifestyle in the 1960s, the Hang Ten brand earned its place in mainstream culture through exposure in magazines and TV shows.
Hang Ten was one of the first surf brands to champion young amateur surfers around the world, professionalising the sport and, in the process, earning a special place in the hearts of surfers that remains to this day. Since creating the first surf shorts in the 60s, there are today over 880 Hang Ten stores across the Americas and Asia.
Plus Licens is on board for merchandising rights in Europe, and will be offering an extensive licensing programme that includes comprehensive style guides and assets.
“The classic range of board shorts, shirts and other accessories from Hang Ten has come to symbolise the surf-centric lifestyle of the West Coast all over the world,” commented Marc Setton, ceo at Hang Ten USA. “Hang Ten’s vision is to be a globally diversified brand. We’re excited to partner with Plus Licens to help the brand establish a strong European presence across multiple categories.”
Maria Örnryd, brand director at Plus Licens, continued: “We’re thrilled to enter the lifestyle scene with Hang Ten, a brand with a strong legacy that is ready to expand into Europe. We aim to contribute to further international growth and put the Hang Ten feet on the map.”
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