Initiative is running across two million packs of Plenty ‘The Stylish One’.
Papertowel brand Plenty has teamed up with Disney-Pixar for a special Incredibles 2 on-pack promotion.
The initiative will run across two million packs of Plenty ‘The Stylish One’, giving customers the chance to win one of 10,000 Incredibles 2 plush toys, reports Talking Retail.
In addition to this, a prize draw will offer an adventure holiday for a family of five to Queenstown, New Zealand.
Consumers simply need to buy the promotional packs and enter a code onto the brand’s microsite by November 30 to be in with a chance of winning. The winner will be revealed on December 3.
The promotion will be backed by TV, social media and in-store activity throughout the summer.
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