This ad will be closed automatically in X seconds.

Plans for Roald Dahl Day 2017 outlined

Annual celebration will take place on Wednesday September 13 with raft of activity planned.

A swathe of plans have been revealed for September’s Roald Dahl Day, which this year will celebrate the iconic child heroes of the author’s stories.

Taking place on and around September 13, the annual global celebration also marks Roald’s birthday.

Characters including Matilda, James, Charlie, Danny, Sophie and George will be celebrated, while Billy – the hero of Roald’s last book, Billy and the Minpins – will be introduced to the programme.

Originally published as The Minpins, the book is now being published as a hardback chapter book with black and white illustrations by Quentin Blake. It will be published by Penguin Random House on September 7.

In addition, publisher Wonderbly (formerly known as Lost My Name) will launch a currently top secret new title, which allows every child to become the hero of his or her own Roald Dahl story.

A collaboration with LEGO will see child-sized LEGO builds of six Roald Dahl heroes appear at locations including London, Cardiff, Manchester, Nottingham, the Eden Project in Cornwall and the Giant’s Causeway in Northern Ireland.

The Roald Dahl Museum and Story Centre in Great Missenden, Buckinghamshire will host a series of special events.

These will include a bespoke exhibition around Billy, as well as themed trails into the countryside which inspired Billy and the Minpins.

Schools across the UK will also be encouraged to take part in the Dahl Dress Up Day, while this year’s Puffin Virtually Live webcast will be hosted by CBBC’s Katie Thistleton.

Special party packs are available online and through Roald Dahl social media channels for schools, libraries and fans of the author.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.