Characters will teach audiences about the virus while also providing entertainment in new campaign.
Planeta Junior has launched a new #StayAtHome campaign with two objectives: to raise children’s awareness of COVID-19 through information specially designed for them, and to provide entertainment that helps pass the time at home.
The international campaign is designed for the countries where Planeta Junior operates (including Spain, France, Italy, Greece, Turkey and Eastern Europe) and is headed up by the company’s Pucca and Gormiti characters.
A fun video has been created featuring the Gormiti characters which teaches children how to wash their hands properly to the series theme tune.
The Gormiti explain the basic hygiene rules for fighting the virus together through a video available on YouTube and the official Facebook and Instagram pages.
Meanwhile, with Pucca, Planeta Junior is also sharing fun ideas to do at home.
The overarching digital campaign will feature a series of publications featuring instructions from the health authorities, for example, frequent hand-washing, coughing and sneezing into your elbow, social distancing and information phone numbers you can call to find out more about the coronavirus. Planeta Junior has also prepared a special TikTok action to launch a challenge for Pucca followers.
A series of activity videos will be published on social media feeds to inspire people to make the most of this time by reading, cooking, dancing or exercising.
The Pucca campaign will be complemented by two YouTube videos – one entitled Stay At Home and a second called Time to Disconnect, which suggests taking a break and staying at home to do absolutely nothing.
Planeta Junior has also made all episodes of Pucca and several special clips featuring extras from the new season of Gormiti available on each of the series’ YouTube channels.
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