eOne preschool show will debut on China’s leading FTA broadcaster from March 21.
eOne’s PJ Masks is to soar onto TV screens in China this week, debuting on free to air broadcaster CCTV from March 21.
The first season of the preschool hit will launch on children’s channel CCTV14, marking the first time that PJ Masks will appear on broadcast television in China, having previously only been available in the territory on SVOD platforms.
The show is scheduled to air daily from midday to 1pm with four episodes shown back to back.
In addition to the broadcast, fans can also access a host of content including interactive games and activities at the official PJ Masks WeChat account.
A special pack of WeChat stickers is being released to mark the CCTV14 launch.
“Securing broadcast for PJ Masks on China’s leading children’s channel will boost viewership and awareness for the property significantly when it launches this month,” said eOne’s Monica Candiani, evp content sales, Family & Brands. “We’re committed to becoming a leading supplier of high quality children’s entertainment in China and the increased exposure will help us put down roots that will secure the future of PJ Masks for many years to come.”
Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.
