This ad will be closed automatically in X seconds.

PJ Masks readies for National School Sport Week

Preschool characters join athlete Jeanette Kwakye for launch at Hounslow Heath Infant & Nursery School.

eOne’s PJ Masks characters joined 100m Olympic runner Jeanette Kwakye earlier this week, supporting UK children’s charity Youth Sports Trust as it marked the countdown to National School Sport Week.

Taking place at schools across the UK between June 26-30, the countdown to the initiative was kicked off with Catboy, Owlette and Gekko joining children at Hounslow Heath Primary School.

The trio took part in a workshop of activities promoting the core pillars of physical literacy: agility, balance and co-ordination. Youth Sport Trust Athlete Ambassador, Jeanette Kwakye, warmed up the kids and gave an inspirational talk about the benefits of leading an active lifestyle.

PJ Masks is the face of the charity’s Power of 3 initiative which specifically targets young children between the ages of 2-5, in primary schools and pre-school settings, to encourage them to take part in 30 minutes of daily activity, as recommended by the UK Chief Medical Officer.

By signing up to National School Sport Week, schools and nurseries will receive a free digital PJ Masks Power of 3 activity pack to help them get active during the week.

Rebecca Harvey, head of global marketing at Entertainment One Family, said: “We’re delighted to be working in partnership with Youth Sports Trust on this campaign.

“The reaction from the children at the event was phenomenal and a clear indication of how PJ Masks can positively impact children’s attitudes to sports and fitness at a grass roots level.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
MerryChristmasLS500x500
 
We’ll be back on Thursday 2 January 2025… until then, we round up some of the top stories from LicensingSource.net over the past 12 months....
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.