Agency to extend successful licensing programme into Europe.
Pink Key Consulting has partnered with Pan Am to expand its successful licensing programme into Europe.
The company enjoys a healthy programme in the US – with products as diverse as chocolate and slot machines – and is confident that this success can be replicated by Pink Key in Europe.
Pan Am will launch on the Pink Key Consulting stand at Brand Licensing Europe next month, with the agency keen to kick off conversations with potential licensees and retailers.
Richard Pink, md of Pink Key Consulting, commented: “We are really excited to be taking on Pan Am. It fits brilliantly into our group of brands, there is a huge amount of art available and the potential for product development is fantastic.
“We are delighted to have such a cool brand as part of our portfolio.”
Stacy Beck, vp of brands and licensing for Pan Am, added: “Pink Key’s success with heritage programmes makes them a perfect fit for representing the goodwill and character our brand has developed over 90 years.
“Our rich history is reflected in decades of graphic assets that can only be represented fully with a partner well versed in nostalgia. Pink Key not only understands the historical aspect of our brand, but also the endless innovative possibilities that will help write the next chapters of our legacy, making them the ideal choice to represent Pan American World Airways’ legacy in the European market.”
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