Pink Key Licensing has been appointed as the exclusive European licensing agent for the Peperami brand.
The brand is owned by US company Jack Link’s, with the product manufactured in Ansbach in Germany with principle distribution across the UK and ROI.
Pink Key will be looking for licensee partners from multiple food and non-food categories to support the brand’s development, creating ‘unique and strategically aligned’ collaborations in the future.
“Peperami is a brand we’ve wanted to represent for a long time,” enthused Richard Pink, md of Pink Key Licensing. “The combination of the food element and the irrepressible, irreverent and occasionally outrageous Animal is just brilliant. It’s a perfect fit for everything we have been doing as an agency for the past few years.
“We are certain Peperami is going to be extremely popular and we can’t wait to start talking to potential licensees about the future possibilities.”
Pavan Chandra, head of marketing for Peperami, added: “We are pleased to be working with Pink Key; the team really impressed us with some of the work they have previously done.
“Peperami is about to embark on an exciting journey and this partnership will be a great way to bring the brand’s DNA of ‘Go a Bit Peperami’ to life, ensuring the brand stays top of mind with consumers.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
