Pink Key Licensing has signed up Dexam International to create Kellogg’s kitchen textiles.
The company will be developing a range of Kellogg’s branded product based on the Kellogg contemporary assets and a large archive of characters and vintage advertising.
The agreement was put together for Pink Key Licensing by Kirsty Guthrie through her partnership with Maggy Harris at BlueSkye Licensing.
“We think Dexam are the perfect partner for us on Kellogg’s,” commented Richard Pink, md of Pink Key Licensing. “We love the work they have done with other brands and we can’t wait to see what they are able to do with the huge amount of art we are able to make available to them.”
Bryony Dyer, md at Dexam International, continued: “We are delighted to add another exciting licence to our portfolio and to initially work on kitchen textiles for launch at Exclusively Housewares in June 2022.
“There will be more to look forward to as we build the relationship and develop other kitchen accessory categories.”
Dexam has previously enjoyed success in the licensing space with Scion Living and RHS.
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