Licensing Agency Pink Key Licensing has signed its first licensees for iconic brand Peperami. Deals have been struck for Kimm and Miller for food gifting, PMS for the novelty sector, Smiffys for dress-up and Zuru for its huge footprint in the collectables market.
Richard Pink, managing director of Pink Key Licensing, says: “We are delighted by the response to Peperami, these four are just the start of what we believe will be many successful partnerships for the brand.
“We have a number of additional discussions that we are very confident will progress into fully executed contracts across apparel, food and many other categories. We are also hoping that we will be able initiate more discussions at the forthcoming Brand Licensing Europe exhibition this month.”
Pavan Chandra, head of marketing at Peperami, added: “This is just the start of an exciting journey for Peperami, these partnerships will see the brand appearing via new channels of distribution in new and exciting product formats that will enhance our core messaging. We hope it will encourage even more people to ‘Go a bit Peperami!’
We are looking forward to seeing the great things these brand extensions will deliver and the new partners that will be secured in the next few months.”
Pink Key Licensing will be at BLE on stand B273.
