Competitions running for fans to win tickets across eight EMEA markets.
Universal Brand Development is to roll out the pink carpet for a special coronation party for DreamWorks Trolls’ Queen Poppy – and fans will have the chance to be there.
Taking place at Allington Castle on August 18, the event will see the entire grounds filled with ‘hair-raising’ fun and themed activities.
Universal Brand Development has teamed with retailers and social media influencers across eight EMEA markets for a series of sweepstakes competitions to win a place at the event.
Prize packages offer full access to the royal gardens, interactive stations, a salon, a live musical performance and more.
“We are incredibly excited to announce this summer’s colourful celebration of all that DreamWorks Trolls stands for,” said Becki Fleming, vp franchise and marketing at Universal Brand Development EMEA. “Developed in conjunction with partners in eight different EMEA markets, Queen Poppy’s Coronation Party will be fantastic fun – full of surprises and a totally immersive experience for DreamWorks Trolls’ fans.
“It’s another mark of our commitment to the brand, keeping it front of mind and top of the play lists as we enjoy the animated TV series, DreamWorks Trolls: The Beat Goes On! and look ahead to the highly anticipated theatrical release of DreamWorks Animation’s Trolls World Tour in 2020.
“It’s a unique opportunity to laugh, sing, lose yourself and dance to the beat of DreamWorks Trolls this summer.”
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