This month sees three new seasoning sachets from bestselling cookbook brand Pinch of Nom launch in Tesco stores nationwide, as part of the popular Flava It! partnership secured by Eighty Ate.
Capturing the flavours of three of Pinch of Nom’s most popular slimming-friendly recipes in easy to use seasoning blends, the sachets launched in 526 Tesco stores nationwide on 14 October.
In addition, 3p from every sachet sold will be donated to the Community Grocery as part of The Flava People’s partnership and dedication to supporting its local community.
The launch with Tesco follows a strong response from Pinch of Nom’s dedicated followers in September, which saw the initial collection launched through Amazon sell out in less than 24 hours. In the days following the multipack launch, founders Kay and Kate have seen Pinch of Nom’s fan-base go wild in their Facebook group of 975,000 members.
The food blog initially launched in 2016 and now has over three million followers across social media, as well as 11 bestselling cookbook titles.
The autumnal Tesco launch will see three individual sachets available: Creamy Garlic Chicken recipe mix; Campfire Stew recipe mix; and Mediterranean-style Traybake recipe mix.
“We were blown away by the fantastic response from the Pinch of Nom fans after launching our new Flava It! x Pinch of Nom range,” commented Hannah Wheater, brand manager at The Flava People. “Their genuine passion for the brand is incredible and continues to drive us forward and make us even more determined to bring more products to market. We believe these three products are innovative, vibrant and channel Pinch of Nom’s non-prescriptive approach to healthy recipes, all delivered in a convenient, quality and cost-effective format.
“We learn from and welcome feedback from both existing and new customers of both our brands and can’t wait to hear what the community thinks of our new collection.”
Kay and Kate, owners and co-founders of Pinch of Nom, added: “We are so fortunate to have the support of our amazing community – which remains at the heart of everything we do. Working with the team at The Flava People has allowed us to take some of our favourite recipes – new and old – and condense them into a flavour-packed product for retail. We truly feel they capture the essence of what makes a Pinch of Nom recipe unique – healthy, simple, and designed to bring a smile to people’s faces at mealtimes. We hope everyone will enjoy what we have created together, and we’re confident the response will be overwhelmingly positive.”
Amy Wickham-Hurd, creative commercial manager at Eighty Ate, continued: “Eighty Ate are thrilled to see these products finally hit the shelves at Tesco. The Flava It! x Pinch of Nom partnership has had a phenomenal start this Autumn, driven by fantastic innovation and the loyalty of Pinch of Nom’s highly engaged community. We’re confident that this product range by The Flavour People will offer dedicated fans new ways to enjoy their favourite Pinch of Nom recipes at home, while also making Kay and Kate’s incredible slimming-friendly, convenient meals accessible to an even wider audience.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
