Success of European line means that it has now become an official standalone ‘premium tier’ brand.
Billionaire Boys Club EU has now become a standalone brand following the success of the line.
Founded by music star Pharrell Williams in 2005, Billionaire Boys Club mixes streetwear and luxe apparel and has become a globally recognised clothing and accessories label.
The success of the European line means that Billionaire Boys Club EU now sits at the top of the brand’s offer, reported TheIndustry.Fashion.
It will launch its first official EU collection in the spring. It will adopt a ‘military aesthetic’ and will sit alongside the brand’s classic sportswear silhouettes. Purple brand signature labels inside each garment will identify it as being Billionaire Boys Club EU product.
“When we launched the brand, BBC/ICECREAM always had great representation within Europe, and this has grown even stronger over the last five years with the development of Billionaire Boys Club EU,” said Pharrell. “I visited the showroom in Paris last year and was blown away with the quality and execution of the EU collections.”
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