In a collaboration which merges classic candy company, PEZ, with cutting edge technology, the brand has confirmed that it is partnering with digital collectables and NFT marketplace, Quidd.
The two are set to release PEZ’s first ever Non-Fungible Token (NFT) collection, marking a significant stride into the digital era of collectables.
Quidd joins a carefully selected group of best in class partners to expand the PEZ brand into new product categories. PEZ and Quidd were brought together by PEZ’s licensing agency, Lisa Marks Associates (LMA).
Established in the 1920s, PEZ has become a household name with its colourful candy dispensers. The partnership with Quidd will see the introduction of a limited edition series of NFTs, showcasing digital artwork inspired by some of PEZ’s most iconic dispensers and candies.
“We are thrilled to partner with Quidd for the launch of our first NFT collection,” commented Christian Jegen, president of PEZ Candy. “Quidd’s reputation as a leader in the digital collectables space aligns perfectly with our vision for this venture. Together, we aim to create a unique and memorable experience for PEZ enthusiasts and digital collectors alike.”
Lisa Marks, president of LMA, continued: “This is a truly historic collaboration. PEZ and Quidd will provide a whole new platform that will capture the imagination of collectors everywhere and will allow fans of pop culture to collect PEZ in an exciting new way.”
The inaugural PEZ NFT collection, hosted on the Quidd platform, will feature a curated selection of digital PEZ dispensers. The first sale begins on 20 December, with collectors having a limited time to open mystery boxes to secure the PEZ dispensers including Santa Claus, the number one selling PEZ of all time.
To celebrate the collaboration, PEZ and Quidd will be hosting virtual events, engaging fans on social media, and providing behind-the-scenes content through the run-up to the drop.
“We’re excited to partner with PEZ and bring their iconic dispensers to the Quidd platform as mintable NFTs,” said Michael Bramlage, ceo at Quidd. “This collaboration will trace the history of PEZ, reviving nostalgic memories and shining a light on the hidden gems from PEZ’s nearly 100 year old back catalog. It will further demonstrate the unique capabilities of mintable NFTs as a fast, fun, and affordable way to collect that is complementary to physical collecting.”
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