Italian intimates retailer launches first stage of its Pets Rock nightwear and loungewear collection.
Art Ask Agency has shared the latest news on the Pets Rock brand – with Italian intimates retailer, Yamamay launching the first stage of its nightwear and loungewear collection.
The range has arrived in over 500 stores across Italy and other countries, as well as online, with the summer collection including maxi t-shirts and short pyjamas.
A winter collection – arriving in September – will see the addition of warmer nightwear for the whole family.
“These characters, that combine two apparently different universes, the animal world and the one of celebrities and VIPs, create an ironic effect that plays on a subtle humour, typically British, that we are sure that our Italian and foreign customers will appreciate,” explained Gianluigi Cimmino, ceo of Pianoforte Holding-Yamamay. “When we were offered this collaboration, we thought it would be perfect for our audience, and it seems that now it will be even more: after such harsh times, we definitely need to add to our days a bit of lightness, positivity and humour.”
Kate Polyblank, md of Takkoda, brand owner of Pets Rock, added: “We are excited to be working with Yamamay on this fun collection. Who wouldn’t want these items to snuggle down in at home? Thanks to the expertise of Yamamay the products will surely be a great success.”
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