Interactive title aiming to bring Nordic style learning for children to the UK and Ireland.
The Petra’s Planet brand has expanded into the interactive e-magazine space in the UK and Ireland, with the title drawing on the Nordic approach to learning.
Developed by Finnish company Dramaforum, the digital magazine will see children learn about different countries, cultures, customs, food and animals as they travel with a character named Petra.
It is designed for children aged between seven and 11, will be published monthly and comes with downloadable activities, such as a printable passport for children to update.
Subscribers will also be able to complete creative projects, solve interactive puzzles, read news and reviews and complete quizzes.
Each issue takes children on a journey to a new country. The first issue, available from July 4, gives children an insight into Brazil and contains exciting activities related to the Olympic Games in Rio de Janeiro. Future issues will include journeys to Sri Lanka and to Lapland in time for Christmas.
Eevamaria Halttunen created Petra and established Dramaforum after she struggled to find online content that was engaging and educative for her own children.
The company now delivers a host of Petra’s Planet-related products, including Petra’s Planet virtual world – which has more than 1.7 million subscribers worldwide, and Petra’s Planet EDU products, designed for primary school use by teachers in Finland.
“I wanted to create products that are fun and also that inspire children to exercise their natural curiosity and discover the wonders of the world,” said Eevamaria.
The e-magazine is in the Apple and Android app stores, and available via Amazon, Windows 8, and Sainburys Entertainment, on the Pocketmags digital news stand, and direct from www.petrasplanetmagazine.com.
It is also available across the Dawson Media Direct digital platform and a print version will be distributed to Eurostar lounges in Paris, Brussels and London and on train services between London and the south of France.
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