This ad will be closed automatically in X seconds.

Peter Andre supports The Snowman’s Winter Windows campaign

Winter charity campaign will raise vital funds for children’s hospices in the UK.

Snowman Enterprises is beginning its winter charity campaign – which this year is backed by Peter Andre and will aim to raise vital funds for children’s hospices in the UK.

Inspired by the rainbows displayed in support of key workers earlier this year, families and independent retailers are encouraged to create a scene from Raymond Briggs’ picture book, The Snowman in their windows, to share a little magic with their community this winter.

Peter Andre and his family will be creating their own window display at home to encourage the nation to join the campaign.

Snowman Enterprises has pledged £1 to children’s hospice charities Together For Short Lives and Chestnut Tree House (of which Raymond Briggs is a patron) for every Snowman window scene shared on social media.

Every Wednesday for six weeks, a new line art illustration from The Snowman will be made available online and shared on The Snowman social media channels.

These can be printed off and coloured in, or used to inspire Snowman artwork, and added to window scenes.

A bumper Snowman prize bundle will be awarded to one lucky winner of a Winter Window scene shared on Facebook or Instagram. A dedicated influencer campaign launched last week to drive awareness and reach of The Snowman Winter Windows across Instagram.

“Who better than Raymond Briggs’ beloved Snowman to bring families and communities together this winter to create some festive cheer” said Peter. “Not only will The Snowman window scenes sprinkle some much needed magic across the UK, they will raise vital funds for children’s hospices. So you can have fun creating and sharing your Snowman window and know that you’ve made a difference in doing so.

“Christmas just isn’t Christmas without The Snowman, and this year Christmas most definitely has come early.”

Raymond Briggs CBE, author of The Snowman, added: “After a very challenging year, I couldn’t be happier to think that my Snowman is helping to raise the nation’s spirits but more importantly, is raising funds for children’s hospices around the UK.

“I know how vital these services are and the huge difference they make to the lives of young people and their families. It would be wonderful to see The Snowman popping up in windows around the UK this winter.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.