New ecommerce site – House of Pepsico – features global apparel and accessories collaborations.
The Pepsico brand has created a new home for its raft of global apparel and accessories collaborations, launching a new ecommerce site.
The next chapter for Pepsico as a brand, the aim is to take it ‘beyond the bag and the bottle’ and help showcase its creativity and design, while helping to drive traffic and sales to its partners.
The platform – which can be found at www.houseofpepsico.com – gives fans access to all of its licensing endeavours. This ranges from the Mountain Dew x Girl Skateboard collection and upcoming Pepsi x DSquared2 capsule, through to previous collaborations with designers and brands such as Alexander Wang, Jeremy Scott, PUMA, Bloomingdales, Liberty, Topshop and Zara to name a few.
“The creation of House of PepsiCo is another indicator of our commitment to licensing as an extension of our brands’ equity and presents an opportunity to build stronger fan bases for our core products,” said Mauro Porcini, chief design officer at Pepsico. “The platform mirrors the lifestyle that has sprung up around our and creates an added value ‘click-to-buy’ traffic driver for our retail and licensing partners in a design-forward, seamless format.”
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