WildBrain CPLG has confirmed that the Peanuts brand will make its first ever appearance at Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair.
Four local Peanuts licensees – Ten by Ten, Inteco, Corelle and SN Garden – have joined together to create a dedicated Peanuts-themed booth at the fair, where they will showcase homewares and gardening products inspired by the iconic comic strip for both retailers and consumers in Korea.
During the fair – which takes place 22-26 February – exhibiting Peanuts licensee and online retailer Ten by Ten will sell its stationery and home décor items at the booth.
In addition, SN Garden – which created the Snoopy Garden on Jeju Island which has attracted over one million visitors since opening in 2020 – will showcase gardening products and gift shop items including hats, mugs and plush featuring Snoopy, Charlie Brown and other characters.
Further adult-targeted Peanuts lifestyle products being presented include Inteco’s consumer electronics offerings and a tableware range from Corelle.
The booth design, meanwhile, will feature quotes as well as scenes from the comic strips, created by Charles M Schulz.
The Seoul Living Design Fair is attended by over 280,000 visitors annually.
WildBrain CPLG handles consumer products representation for Peanuts in Korea and across the Asia-Pacific territory.
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