New collection features 20 pieces across menswear and womenswear, plus three accessories.
London-based streetwear label, Lazy Oaf has launched a new Peanuts fashion collaboration.
The Lazy Oaf x Peanuts collection features 20 pieces across menswear and womenswear, plus three accessories. The range includes relaxed, easy-to-wear shapes in a ‘Joe Cool’-esque collegiate colour palette – contrasting vintage varsity influences with contemporary oversized fits.
Stand out pieces include the ‘Good Grief Fleece’, a unisex oversized jacket with custom jacquard fleece, nodding to the black and white of the original Peanuts comic strip and Charlie Brown’s iconic catchphrase.
“This collection features some of our favourite characters and artworks from the comic strip, characters whose friendships, laughter, vulnerabilities and anxieties we could all really empathise with,” said Shirley Webb, design manager at Lazy Oaf. “Following a visit to the Peanuts museum in Tokyo and the recent exhibition at London’s Somerset house, we saw how Charles Schulz covered issues that were ahead of his time and are still so relevant today.”
Tara Botwick, senior director, international territory management EMEA at Peanuts Worldwide, added: “The Lazy Oaf x Peanuts collection emphasizes the heart of the brand by focusing on key themes found throughout the comic strip.
“Finding these kinds of collaborators who understand the nature of Peanuts and are able to bring the characters to life in new and exciting ways is an integral part of our EMEA licensing strategy.”
The collaboration was brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide.
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