The Peanuts brand is partnering with Taiwan-based public art company, Blue Dragon Art on the launch of a first of its kind touring art exhibition for Asia Pacific, marking Peanuts’ 75th anniversary year in 2025.
The Blue Dragon Art partnership has been brokered on behalf of Peanuts Worldwide by WildBrain CPLG.
The Peanuts Art Exhibition will invite international and local fine artists across various fields including graphic, sculpture, multimedia and fashion, to celebrate the brand through an Asian lens.
The exhibition – launching in Taipei in June 2025 – will feature over 15 renowned artists, including Florentijn Hofman, Inges Idee, Demos Chiang, Chen Tai-hua (ATI), Xiao Di, Wu Ningya and Etsu Egami with more to be announced.
The talent will create collaborative artworks which blend the traditional art forms with multimedia adaptations.
Following its Taipei debut, the exhibition will travel to five cities across the APAC region including Shanghai, Seoul and Bangkok, with a final city still to be announced.
“We’re thrilled to unveil the Peanuts 75th anniversary Art Tour in June 2025 – a unique experience tailored for Asia Pacific audiences that captures the timeless charm and universal appeal of Snoopy and the Peanuts gang,” commented Yuling Wang, founder and owner of Blue Dragon Art. “This exhibition invites fans to rediscover the beloved world of Peanuts, where humour and warmth resonate across generations. It’s a chance to embark on adventures with Snoopy and his friends, whose playful spirit and messages of friendship and hope connect with everyone.”
Tim Erickson, evp at Peanuts Worldwide and WildBrain Brands, continued: “Next year marks an incredible milestone since Charles Schulz published his first Peanuts comic strip in 1950. It’s a testament to his creative vision and spirit that global fandom for Snoopy, Charlie Brown and the Peanuts gang are stronger than ever 75 years later. We’re thrilled to be partnering with Blue Dragon Art on this exciting exhibition. This collaboration is set to bring Peanuts to life in a captivating touring experience that we’re certain fans across the region will love.”
Evi Sari, vp location-based entertainment at WildBrain CPLG, added: “This unique partnership with Blue Dragon Art not only honours the Peanuts legacy, but also celebrates Snoopy and his friends for a new generation of young fans across Asia Pacific. We’re thrilled to see Peanuts interpreted through the creative lenses of an incredible lineup of renowned international and local artists. This culturally resonant exhibition promises to be a must-see experience that will expand the brand’s impact and reach in exciting new ways.”
WildBrain CPLG is also expanding the licensing programme for Peanuts in China and APAC with new cross category partners signed on behalf of Peanuts Worldwide.
CNTrendie Culture will launch a range of professional diving and ski products rolling out across the region in October, while MINISO, as part of the previously announced global partnership, has built on its recently launched space themed range with new back-to-school products for Southeast Asia and EMEA.
Guangzhou-based PanTasy is set to launch a new range of block toys in October, while Taiwanese global manufacturer and distributor Beast Kingdom is creating a new Peanuts-themed 3D money box with fully movable arms and legs. Taipei-based Infothink has a new range of phone accessories featuring Olaf, Snoopy’s brother. In Singapore, EZ Link is launching its third Peanuts branded transport card in October, while unique game-play experience brand Play Nation has unveiled a Peanuts building blocks collection. The Singapore Red Cross (SRC) has also partnered with Peanuts for an exclusive range of limited edition merchandise including a Snoopy Plush Toy, Bucket Hat and Sling Bag, to celebrate 75 years of SRC’s humanitarian work.
Finally, in South Korea, KT Sports is on board for a collaboration with KT Wiz Baseball Club for a range of apparel and collectables, while WithRich has launched a line of pet accessories and apparel including a vintage-themed collection and a classic set.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
