This ad will be closed automatically in X seconds.

Peaky Blinders enters the licensing arena

Endemol Shine Group to represent range of rights including gaming and publishing.

Endemol Shine Group is to launch a licensing drive for hit BBC Two show, Peaky Blinders.

A range of global ancillary rights will be looked at for the gangster family epic including gaming and publishing.

Peaky Blinders – which stars Cillian Murphy and Sam Neill – has been broadcast on BBC Two since 2013. The fourth series was the channel’s biggest drama series of 2017, with an average of 3.3 million consolidated figures.

It had a peak episode volume of 3.6 million for the series finale, the biggest audience for an episode of Peaky Blinders ever. A fifth series of Peaky Blinders has been confirmed for 2019.

Peaky Blinders will now form a key part of Endemol Shine Group’s presence at Licensing Expo in May.

Owain Walbyoff, md gaming, licensing and merchandising at Endemol Shine Group, said: “Peaky Blinders is an incredibly unique show and a great addition to our portfolio, as we diversify our brand licensing offerings with exceptionally strong scripted IP.

“The series is globally loved, and the world of Peaky Blinders offers exciting opportunities for the brand to expand its off-air engagement with fans around the world.”

Show creator Steven Knight added: “Peaky Blinders has become an international phenomenon and has entered the culture in many countries.

“We have more series planned and will begin shooting series five in September so the brand will only continue to grow. I look forward to seeing the family saga become a lifestyle.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.