We ask The Entertainer’s Scott Norman what’s selling well for him in the run up to Christmas.
PAW Patrol and Shopkins are among the brands flying off the shelves at The Entertainer in the lead up to Christmas.
Scott Norman, buyer for the toy retailer, was among the judges of the product categories at this year’s Licensing Awards.
We asked him what was performing well currently and which properties he had his eyes on for the festive period.
Scott Norman, buyer, The Entertainer:
“PAW Patrol is off the charts! The toys will no doubt sell out this Christmas, so buy early.
“Shopkins has performed really well for us and the pattern looks like continuing until the end of the year.
“Teenage Mutant Ninja Turtles and Angry Birds have also been good for us this year and the latter will get another pick up with the DVD release.
“The Secret Life of Pets started well and should continue until Christmas, but it is PAW Patrol that is off the charts.
“Ones to watch are Animal Jam and PJ Masks.”
This feature originally appeared in the autumn edition of Licensing Source Book. Click here to read the full publication.
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